Should 70 year olds wear makeup?

Makeup is a powerful tool that can enhance your features, boost confidence, and express individuality. However, as we age, the way we approach makeup might change. At 70, you may wonder if makeup is still something you should wear. The answer depends on your preferences, lifestyle, and how makeup makes you feel. There’s no age limit to beauty, and if makeup makes you feel more confident and vibrant, then there’s no reason to stop wearing it. In this article, we explore how makeup can be used to enhance your natural beauty at 70 and offer tips for adapting your makeup routine to suit your needs.

1. Makeup at 70: The Benefits

For many people, makeup is more than just a way to cover imperfections—it’s a form of self-expression. At 70, wearing makeup can offer a range of benefits that go beyond appearance.

How it can benefit you:

Boosts Confidence: Makeup can be a confidence booster. Whether you’re going to a special event, a family gathering, or just out with friends, a little makeup can help you feel your best.
Enhances Your Features: As we age, skin may lose some of its youthful glow, and fine lines may become more prominent. Makeup can help enhance your features, even out skin tone, and bring out your best attributes.
Shows Your Personality: Makeup is a personal choice, and it allows you to express yourself. Whether you prefer a natural look or love to experiment with bold colors, makeup is a great way to show off your style.

Key takeaway:
Makeup is a tool for enhancing your natural beauty and expressing yourself, no matter your age. If it makes you feel confident, there’s no reason not to wear it.

2. Adapting Makeup for Aging Skin

As we age, our skin undergoes various changes, including increased dryness, loss of elasticity, and more visible lines and wrinkles. With this in mind, it’s important to adapt your makeup routine to meet the needs of mature skin. Here are some tips on how to do that:

How to adapt your makeup routine:

Hydrate Your Skin: Mature skin can become dry, so it’s essential to moisturize before applying makeup. Use a hydrating primer or a rich moisturizer to create a smooth base. Look for products with ingredients like hyaluronic acid, which can help plump and hydrate the skin.
Use Lightweight Foundations: Heavy foundations can settle into fine lines and make your skin look cakey. Instead, opt for lightweight foundations or BB creams that offer light to medium coverage and have a dewy or natural finish. Tinted moisturizers are also a great option as they provide hydration and coverage in one step.
Avoid Matte Products: Matte formulas can make skin appear flat or accentuate dryness. Look for products with a more luminous or dewy finish to give your complexion a youthful glow.
Use Cream Formulas: Cream blushes and highlighters blend more easily into the skin, providing a natural finish and avoiding the dry, powdery look that can emphasize fine lines.
Focus on Your Eyes: As we age, our eyes may become the focal point of our face. Soft, natural eye makeup can help define your eyes without being too harsh. Consider using a neutral eyeshadow palette, a light eyeliner, and mascara to enhance your eyes.

Key takeaway:
Adapt your makeup to suit your skin’s changing needs by focusing on hydration, using lighter products, and choosing cream formulas over powders. This can enhance your natural glow and minimize the appearance of fine lines.

3. Makeup Tips for Enhancing Your Features at 70

At 70, you might want to focus on certain features to enhance your overall appearance. Makeup can help you highlight your best features, whether it’s your eyes, lips, or complexion.

How to enhance your features:

Eyes: As we age, our eyelashes can thin out, and our eyes may appear smaller. To make your eyes stand out, curl your lashes and apply mascara to add volume. You can also fill in your brows with a soft pencil to frame your face and open up your eyes. Choose soft, neutral eyeshadow shades like taupe, soft brown, or peach to brighten the eyes without looking too dramatic.
Lips: Lips can lose volume with age, so use a lip liner to define the edges and fill them in with a moisturizing lipstick or gloss. Choose softer shades like nude, rose, or peach, which tend to be more flattering and natural.
Cheeks: A cream blush can add a youthful flush to the cheeks without settling into fine lines. Apply a light layer to the apples of your cheeks, and blend it upward toward your temples for a natural, lifted look.

Key takeaway:
Focus on enhancing your eyes, lips, and cheeks with makeup that suits your features and keeps the look soft and natural. Highlighting these areas can give you a fresh and youthful appearance.

4. Natural vs. Bold Makeup Choices

Some people at 70 prefer to wear minimal or natural makeup, while others love to experiment with bolder looks. There’s no right or wrong when it comes to makeup—it's about what makes you feel comfortable and confident.

Natural makeup:

If you prefer a natural look, opt for minimal coverage foundations, neutral eye makeup, and soft lip colors. The goal is to enhance your features subtly, creating a fresh and radiant appearance without heavy layers of product.
Natural makeup is perfect for everyday wear or when you want to embrace a more understated, elegant style.

Bold makeup:

If you enjoy playing with makeup and experimenting with colors, go ahead and have fun! Bold lipstick shades, dramatic eyeliner, or vibrant eyeshadows can add a touch of personality and flair to your look. Just be mindful to balance boldness in one area of your face (eyes, lips, or cheeks) to avoid an overly heavy appearance.
Bold makeup can be great for special occasions or nights out when you want to make a statement.

Key takeaway:
Whether you prefer a natural or bold makeup look, wear what makes you feel your best. Makeup is a personal choice, and there’s no reason to limit yourself based on age.

5. The Importance of Confidence

The most attractive thing you can wear at any age is confidence. Makeup is a tool to enhance your features, but it’s your self-assurance that truly shines. At 70, you likely have a deeper understanding of who you are, and embracing that confidence can be incredibly empowering.

How to boost your confidence with makeup:

Wear makeup that makes you feel good: The best makeup is the one that makes you feel your most confident, whether that’s a bold lip, a fresh face with minimal makeup, or something in between.
Own your age: Embrace the beauty that comes with aging. Confidently wear makeup that suits your style and personality, and let your inner beauty shine through.
Smile often: A genuine smile is one of the most attractive features, and it radiates confidence. Let your makeup be a tool to enhance your natural beauty, but let your personality be the highlight.

Key takeaway:
Confidence is the key to looking and feeling beautiful. Choose makeup that makes you feel good about yourself and embrace your natural beauty with pride.

Conclusion: Makeup at 70—A Personal Choice

Should 70-year-olds wear makeup? Absolutely, if it’s something they enjoy and if it makes them feel confident and beautiful. Makeup is a personal choice that can enhance your features, boost your self-esteem, and allow you to express your style at any age. The key is to adapt your makeup routine to your skin’s changing needs, use products that flatter your natural beauty, and most importantly, wear what makes you feel good. At 70, you have the experience and wisdom to embrace your beauty fully, and makeup can be a fun, empowering way to highlight your unique qualities.